Let us imagine that you have built a castle in the middle of a vast forest containing many castles.  You want people who are interested in castles to know about your castle and to come and visit you there.  Perhaps your castle does afternoon tea, birthday parties and sells relaxing breaks.  At the entrance to […]

Instagram the photo and video sharing network is now owned by Facebook.  You can set up a basic personal account and post your personal profile privately so that only your followers can see the content that you have posted.  To increasing your digital marketing presence for your business you can set up a business profile […]

In 2020, worldwide searches for support small business doubled compared to the previous year.  Customers want many products and services delivered from local suppliers. Who wants their Chinese Takeaway spending 35 minutes in transit going cold or their Spider Man birthday cake turn to crumbs on a long trek over bumpy roads? For a whole […]

Creating great content for your digital marketing campaign can be challenging.  Identifying the things that are of interest to your customers or clients is the starting point for connecting with your customers, hopefully driving traffic to your website and the icing on the cake is succeeding in getting customers to grow your digital profile by […]

Part 1 – Facebook for Business – What you need to know! For those of you who are contemplating starting a new business getting your sales and marketing going as quickly as possible can be really challenging. In this series of five articles, we are going to look at simple ways for you to launch […]